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FAQ

Everything people usually ask us, in one place. Can't find yours? Ask it on the strategy call.

[01]  Working together

Working together

01How much does it cost?

Pricing depends on your channels and the scope of testing. [PLACEHOLDER] Add your pricing model or starting price here. You'll get a written quote after the strategy call, before you commit to anything.

02How long before we see results?

The first experiments usually launch once tracking is verified. Each test runs for a fixed period so the result is reliable — [PLACEHOLDER] typical test length. We report what we learn every week, so you're never waiting in the dark.

03Do we have to sign a long contract?

[PLACEHOLDER] Your contract terms — e.g. minimum term and notice period. Whatever the terms, you own your ad accounts, data and assets from day one.

04Are we a good fit?

We work best with [PLACEHOLDER] target clients who already have a product people buy and a sales process that can handle more leads. If you have no budget to test with yet, we'll tell you on the call — and point you to what to do first.

05Do you guarantee results?

No — anyone who guarantees results before seeing your data is guessing. What we commit to is the process: every test has a written hypothesis, a success threshold agreed in advance, and an honest readout, including the tests that fail.

06What do you need from us?

Access to your ad accounts, analytics and CRM, one point of contact, and a short weekly check-in. We handle the rest.

[02]  Engagements

Engagements

01Can we start with just one service?

Yes. Most clients start with the service closest to their biggest leak, usually found in the strategy call. Others are added only if the evidence says they'd help.

02Do you work with our existing agency or in-house team?

Yes. We can own the testing programme while your team runs day-to-day execution, or the other way round. We'll agree who does what in writing.

03What does each service cost?

[PLACEHOLDER] Your pricing model or starting price per service. You'll get a written quote after the strategy call, before committing to anything.

[03]  The method

The method

01How long does one loop take?

It depends on your traffic and budget. A single test usually needs a few weeks to reach a reliable answer, and several tests run in parallel. [PLACEHOLDER] Add your typical test length.

02Who decides what counts as proof?

You do, with us. We propose a pass mark for each test and you sign it off before any money is spent.

03What if most tests fail?

Many will — that's normal and cheap, because budgets are capped. A loss you understand narrows the search; one proven winner can be scaled for a long time.

[05]  Conversion Rate Optimization

Conversion Rate Optimization

01How much traffic do we need to run tests?

Enough for a test to reach a reliable answer in a few weeks. We calculate this from your current numbers before proposing anything; if it's too low, we'll suggest research-led changes instead of A/B tests.

02Do you build the pages, or just advise?

We design and build test variants and winning pages. If you have an in-house developer, we can hand over specs and work alongside them instead.

03Which testing tools do you use?

Whatever fits your stack. We'll recommend a tool only if you don't have one, and it will be set up in your name.

[06]  Lifecycle & Email

Lifecycle & Email

01Which email and CRM platforms do you work with?

[PLACEHOLDER] The platforms you support. In general we work inside the tools you already have rather than moving you to new ones.

02Will this annoy our existing contacts?

Every sequence has frequency caps and an unsubscribe-rate guardrail. If a message hurts the list, it's paused — that's part of the test.

03Who writes the emails?

We do, in your voice, and you approve every message before it goes live.

Next step

Bring us your growth problem. Leave with a testable plan.

One focused call. We'll show you where your acquisition is leaking and the first experiments we'd run.

Book a Strategy Call

No obligation, no hard sell. If we're not the right fit, we'll say so on the call.

[PLACEHOLDER] One verified proof point — a short client quote or an approved result.
— [PLACEHOLDER] Name, CompanyPlaceholder